About Us

Known simply as Weill, we're a full-service public relations, marketing and communications agency specializing in the fields of tourism, hospitality and travel. Our clients are government tourist boards, hotels, airlines, tour sponsors and tour operators.

Members of the Weill Team come from a variety of backgrounds. We're multilingual. And multinational. We combine a transatlantic sensibility with all-American talent and flair. We've worked with and for government tourist offices, tour operators, airlines, hotel chains, travel agencies, non-profit organizations, public relations specialists, advertising agencies, marketing experts, research specialists, graphic designers, printers, writers, journalists, authors, magazines, newspapers, filmmakers, impresarios, and with all levels of print and electronic media.

Geoffrey Weill

Born and educated in England, Geoffrey Weill has lived in the United States since 1973. His career began with Thomas Cook, first in London, then as Assistant Manager of the Thomas Cook office on New York's Fifth Avenue, then as Manager of the Thomas Cook office in Baltimore. His career has been entirely devoted to positions and fields related to travel.

From 1976 until 1984, Weill was Executive Director of Israel's Ministry of Tourism, in North America with primary responsibility for the Israel Government Tourist Office's Public Relations and Advertising . From 1984 until May 1995, he directed the AJCongress International Travel Program, an outreach program to forty countries around the world, sponsored by one of America’s oldest human rights organizations.

In the summer of 1995 he opened WEILL (Geoffrey Weill Associates), a company specializing in tourism and travel-related promotion and public relations. The company has grown and broadened, and WEILL has won some 100 HSMAI public relations awards. In 2014, Geoffrey Weill was honored with the HSMAI Lifetime Achievement Award.

Geoffrey Weill is a widely published travel writer and photographer and has visited more than 100 countries. He has lectured on travel and tourism at Oxford University, England, at New York University and at a variety of United States locations. He has co-chaired two conventions of the Society of American Travel Writers. He has appeared on CBS, NBC, CNN and a variety of local television and radio stations. He has also served as a guest lecturer aboard RMS Queen Elizabeth 2 and guest historian aboard the MS Silver Cloud. He speaks, reads and writes four languages, and can struggle by in two more. In 2021, the University of Wisconsin Press published his "ALL ABROAD: A Memoir of Travel and Obsession."

geoffreyweillwrites.com

Ann-Rebecca Laschever

A former journalist and travel writer, Ann-Rebecca joined WEILL in 1996. She has more than 30 years’ experience in the publishing and travel public relations industries. As a journalist, she has written and edited articles for top consumer publications including Glamour, Audubon, newsweek.com, Ladies Home Journal, Gourmet, Conde Nast Traveler, Successful Meetings, PC Magazine, SmartMoney and Birnbaum Travel Guides. She was an adjunct professor at NYU’s Tisch School of Tourism and Hospitality.

First traveling to Europe alone at age 15, she has been a world traveler ever since and has lived in England, France, Taiwan and Russia, teaching English in the latter two. She has visited more than 60 countries in Europe, Latin America, Asia and Africa. She received a B.A. in English Literature and French Language from Georgetown University; a diplôme semestrielle from the Sorbonne in Paris and a certificate in Chinese from Tunghai University in Taiwan. She speaks French, as well as some Chinese and Spanish.

Mark Liebermann

Before joining WEILL in 2007, Mark Liebermann worked for nearly ten years as an editor and writer, contributing to such publications as InStyle, SHAPE, Natural Health and Empire magazines. For three of those years, Mark served as the travel editor of GENRE magazine, for which he covered Germany, Puerto Rico, Spain, Switzerland, Tasmania and more.

And when the opportunity arose to join "the fabulous team at WEILL" (his words) with whom he had previously traveled throughout Morocco and South Africa, Mark happily decided to “cross the aisle” over to travel public relations. Since joining WEILL, Mark has traveled to Canada, Israel, Russia, South Africa, Switzerland, Thailand, Bhutan, Mexico, Peru and beyond..

Born in Canberra, Australia, to American parents, Mark grew up traveling throughout Europe, Asia and around the United States. From his first bite of pain au chocolat in Paris at seven years old to a wide-eyed four am tour of the Tsukiji fish market in Tokyo, Mark discovered a twin love of travel and food early on in life—and it has never waned.

A resident for nearly 20 years of Brooklyn (home, incidentally, to some of New York’s best food), Mark has a Bachelor’s Degree in English and Comparative Literature from New York University.

Beth Levin

Beth has had a passion for travel ever since her first trip to Paris back in High School. In college, she spent a semester studying abroad in Paris, and, after graduating, she went on to work at the France Tourism Development Agency in New York for nearly five years. During her time there, she promoted (and explored) countless destinations throughout France, further solidifying her great love for the country.

Since joining WEILL in 2015, Beth has worked with a number of clients throughout the world, and has traveled to dream destinations such as the Maldives, Japan, Ireland, Italy, London, and - of course - France.

Born and raised outside Philadelphia, Beth danced ballet from a young age and developed a discerning taste for film. When travel is not on the agenda, Beth loves to explore Brooklyn, check out new cocktail bars, or see an indie film (probably in French).

Beth has a Bachelor's degree in Cinema Studies and French from New York University.

Kristen Yakura

Born in California, Kristen has loved traveling from a young age, and planned to go to college across the country in New York since junior high. She graduated from Hofstra University, where she was a double major in Public Relations and Drama.

Combining her two passions, Kristen was able to take her love of storytelling and mix it with her communications skills. She is bilingual in English and Japanese.

Before joining WEILL in 2022, Kristen was a social media manager for a variety of clients. Since then, she has been able to work with a variety of clients from all over the world, and is excited to continue exploring.