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Known simply as Weill, we're a full-service public relations, marketing and communications agency specializing in the fields of tourism, hospitality and travel. Our clients are government tourist boards, hotels, airlines, tour sponsors and tour operators.
MEMBERS OF THE WEILL TEAM
come from a variety of backgrounds. We're multilingual. And multinational. We combine a transatlantic sensibility with all-American talent and flair. We've worked with and for government tourist offices, tour operators, airlines, hotel chains, travel agencies, non-profit organizations, public relations specialists, advertising agencies, marketing experts, research specialists, graphic designers, printers, writers, journalists, authors, magazines, newspapers, filmmakers, impresarios, and with all levels of print and electronic media.
FOUNDED IN 1995, WEILL...
has grown from a one-room-one-client-1.5 staff company, to a noted, award-winning firm with multiple clients and a continually expanding staff of specialists in tourism communications.
"WHAT SETS US APART,"
says company president, Geoffrey Weill, "is that this company was founded, and continues to be run and staffed, by people who, like me, simply enjoy writing about travel, about hotels, about the romance of taking a vacation. We’re this eclectic grouping of individuals who can think of few things more pleasurable than waxing lyrical about the perfect hotel or the most divine meal...people who get a kick out of enthusing others about travel, and who, of course, are passionate about traveling themselves."

Born and educated in England, Geoffrey Weill has lived in the United States since 1973. His career began with Thomas Cook, first in London, then as Assistant Manager of the Thomas Cook office on New York's Fifth Avenue, then as Manager of the Thomas Cook office in Baltimore. His career has been entirely devoted to positions and fields related to travel.
From 1976 until 1984, Weill was Executive Director of Israel's Ministry of Tourism, in North America with primary responsibility for the Israel Government Tourist Office's Public Relations and Advertising . From 1984 until May 1995, he directed the AJCongress International Travel Program, an outreach program to forty countries around the world, sponsored by one of America’s oldest human rights organizations.
In the summer of 1995 he opened WEILL (Geoffrey Weill Associates), a company specializing in tourism and travel-related promotion and public relations. The company has grown and broadened, and WEILL has won some 40 HSMAI public relations awards.
Geoffrey Weill is a widely published travel writer and photographer and has visited more than 90 countries. He has lectured on travel and tourism at Oxford University, England, at New York University and at a variety of United States locations. He has co-chaired two conventions of the Society of American Travel Writers. He has appeared on CBS, NBC, CNN and a variety of local television and radio stations. He has also served as a guest lecturer aboard RMS Queen Elizabeth 2 and guest historian aboard the MS Silver Cloud. He speaks, reads and writes four languages, and can struggle by in two more.
gweill@geoffreyweill.com
A former journalist and travel writer, Ann-Rebecca joined WEILL in 1996. She has 25 years experience in the publishing and travel public relations industries. As a journalist, she has written and edited articles for top consumer publications including Glamour, Audubon, newsweek.com, Ladies Home Journal, Gourmet, Conde Nast Traveler, Successful Meetings, PC Magazine, SmartMoney and Birnbaum Travel Guides.
She has worked with top editors at publications around the country as well as with producers of such television programs as Entertainment Tonight, Rudy Maxa's World, No Reservations with Anthony Bourdain, Food Trips with Todd English, the Today Show and the Travel Channel. She has developed promotions with radio stations and department stores on local and national levels including Brooks Brothers and Bloomingdale's.
A world traveler for more than 30 years, Ms. Laschever has lived in England, France, Taiwan and Russia, teaching English in the latter two. She has visited over 40 countries in Europe, Latin America, Asia and Africa. She received a B.A. in English Literature and French Language from Georgetown University; a diplôme semestrielle from the Sorbonne in Paris and a certificate in Chinese from Tunghai University in Taiwan. She speaks French, Chinese and Spanish.
arlaschever@geoffreyweill.com
Born in Honolulu to British parents, Tania Philip grew up in Hawaii, Scotland, Paris and Vermont—a childhood that sparked a passion for travel that continues to this day. Tania lived for four years in Hamburg and speaks fluent German, in addition to French.
Tania joined WEILL in 2000 and has scored a variety of ambitious media successes, including influencing Sports Illustrated to shoot its annual swimsuit issue at CC Africa’s Kichwa Tembo in Kenya. As a Vice President of WEILL she has traveled with journalists to Germany, Israel, Morocco, Japan, Peru, Canada, Kenya, Tanzania, South Africa, India and Sri Lanka.
Trained at the National Ballet School in Toronto, Tania was a professional ballet dancer before joining WEILL. She performed with the New York City Opera Ballet and Joffrey Ballet in New York, with the Hamburg Ballet in Germany, as well as in the Broadway production of The Phantom of the Opera.
Tania graduated Magna cum Laude from Columbia University with a B.A. in English Literature/Psychology. She received Departmental Honors in English and was elected to the Honors Society. Tania gave birth to baby, Chloe, in February 2008.

Born in San Diego to an American father and a German mother, Paula grew up in Berlin where she completed high school before returning to the United States for college.
A world traveler since birth, she has seen most of Europe, Central and North America and with WEILL has led press tours to Argentina, Turkey, South Africa, Botswana, Israel and India.
Before joining WEILL, Paula spent a year as an event manager for the Oscar Mayer Wiener Mobile, traveling to some 24 states. After moving to New York in 2003, Paula spent three years in the press department of the German National Tourist Office, where she led numerous press tours to Germany, Austria, Switzerland and the Czech Republic.
Paula Franklin has a degree in Art History and Journalism from Howard University. She represents the fifth generation of her family to graduate from the Washington, DC school, where she also met her husband—they now live in Brooklyn with their daughter, Penny.
pfranklin@geoffreyweill.com
Before joining WEILL in August of 2007, Mark Liebermann worked for nearly ten years as an editor and writer, contributing to such publications as InStyle, SHAPE, Natural Health and Empire magazines. For three of those years, Mark served as the travel editor of GENRE magazine, for which he covered Germany, Puerto Rico, Spain, Switzerland, Tasmania and more.
And when the opportunity arose to join "the fabulous team at WEILL" (his words) with whom he had previously traveled throughout Morocco and South Africa, Mark happily decided to “cross the aisle” over to travel public relations. Since joining WEILL, Mark has traveled to Canada, Israel, Russia, South Africa, Switzerland and Thailand.
Born in Canberra, Australia, to American parents, Mark grew up traveling throughout Europe, Asia and around the United States. From his first bite of pain au chocolat in Paris at seven years old to a wide-eyed four am tour of the Tsukiji fish market in Tokyo, Mark discovered a twin love of travel and food early on in life—and it has never waned.
A resident for the past ten years of Brooklyn (home, incidentally, to some of New York’s best food), Mark has a Bachelor’s Degree in English and Comparative Literature from New York University.
mliebermann@geoffreyweill.com
Nestor’s journey to WEILL started when he first arrived in the United States in 1992.
Born in Zacoalco, Mexico, and raised in a small farming village in the heart of the state of Jalisco, Nestor’s family moved to California’s Central Valley when he was nine years old. It was there that he quickly adapted to American culture, learned English, excelled in academics, and developed his liking to volleyball and “itch” for travel.
Restless by nature, upon high school graduation Nestor left California to attend St. Johns University in New York. His Communication Arts major soon pushed him to pursue an internship at Penguin Publishing publicity and soon thereafter WEILL.
Nestor has been at WEILL for five years. He oversees and works on WEILL’s roster of Latin American clients and serves as special projects coordinator for the firm. Since his first media trip to Morocco, Nestor has traveled to Argentina, Brazil, Peru, Ireland, Israel, England, Mexico, Denmark and Sweden.
When not in the office or jaunting around the globe for WEILL, Nestor can be found playing volleyball on the beach or indoors in various local and national leagues.
nlarabaeza@geoffreyweill.com
Born and raised in Berkeley, CA, Suzanne developed an interest in travel at an early age. She accompanied her travel writer mother on numerous trips throughout the world, and back at home she and her family welcomed exchange students from Spain, Mexico, Japan, France and Italy. As an adult, Suzanne earned a degree from UCLA in International Economics with a focus on Latin America, spending a semester abroad in Santiago, Chile.
Before joining WEILL Suzanne worked in the fashion industry as a wardrobe stylist in the U.S. and Mexico City, specializing in music videos for artists such as Pink, Jennifer Lopez and Missy Elliot.
Suzanne has traveled throughout Latin America, Europe, South Africa, Israel and the United States. Besides working at WEILL, she helps plan and organize various fund-raisers and cultural productions within the New York Spanish-speaking community.
smeyers@geoffreyweill.com
Ross Belfer was born and raised on the shore in Wayside, New Jersey.
Before realizing his love of travel, Ross worked at Beckerman public relations, a real estate PR firm in Bedminster, New Jersey. Ross graduated from Muhlenberg College in 2008 with a Bachelor’s in political science and business. Since joining WEILL, Ross has traveled to Israel, Argentina, Italy, Spain and Mexico—for press trips and pleasure. An avid drummer and sushi fanatic, Ross brings a variety of talents, including social media skills, to the WEILL team.
rbelfer@geoffreyweill.com
Born and raised in Caracas, Venezuela, Ignacio’s passion for travel is completely genetic.
The youngest child of a family of globetrotters, he visited his first foreign country by the age of three and got his first frequent-flyer membership when he turned five. He has travelled extensively through the Americas, Europe, Africa, Asia and Australia, speaks three languages and will bend over backwards for a couple of extra frequent-flyer miles.
Ignacio’s background is as diverse as his passport stamps. After graduating from law school in Caracas in 2005, Ignacio moved to New York City to work as a copywriter at The Vidal Partnership, an advertising agency targeting the US Hispanic market. In 2008 he left Vidal to become a full time graduate student in New York University. During his two-year master’s program he interned at a luxury-brand PR firm in New York City and worked as a freelance publicist. Ignacio graduated from NYU in December 2009 after completing a Capstone research paper on how to market luxury brands during a recession.
Among his favorite quotes of all times is “The world is a book and those who don’t travel read only a page.” And, of course, he would love to read the book cover to cover.
ivillanueva@geoffreyweill.com
